Brandman Celebrates 25th Anniversary with Brand Refresh

This year marks a milestone for Brandman: 25 years of shaping the conversation around luxury travel and lifestyle.

Founded in New York by Melanie Brandman, the agency has grown from a boutique consultancy into an internationally recognized firm with offices in six cities around the world. What began as a small, relationship-driven practice has evolved into a global team representing many of the most respected names in hospitality, travel, and lifestyle.

The anniversary also signals a new chapter. The agency is stepping into its next era with a refreshed identity, simplifying its name from The Brandman Agency to simply Brandman alongside the launch of a new website and visual language that reflect its international reach and forward-looking perspective.

The story began after Melanie Brandman’s 15-year career with InterContinental Hotels Group, where she led global public relations for one of the industry’s most influential hospitality companies. Moving to New York and founding her own firm wasn’t necessarily the plan but it proved to be a natural next step: one built on deep industry knowledge, trusted relationships, and an entrepreneurial spirit that continues to shape Brandman today.